Clayton Reichlin

The Beginning

2004

A belief that became a life's work.

My journey started with a simple belief: a vehicle should never leave a specialist looking anything less than extraordinary. Yet I saw an industry where true craftsmanship, attention to detail and uncompromising standards were becoming increasingly difficult to find.

I knew there had to be a better way.

Auto Velvet

Building a name. Then leaving it behind.

That belief became my life's work. I founded Auto Velvet, which I built into one of South Africa's respected names in premium automotive detailing. Over two decades, I dedicated myself to mastering the art of transforming vehicles — taking beautiful machines and elevating them beyond the condition in which they first left the factory.

But after years of building, perfecting and growing, I realised that my greatest ambition was not to become bigger. It was to become better.

Alpine Reserve

The refinement of a life's work.

After selling my interest in Auto Velvet, I spent months reflecting on everything I had learned since 2004. I wanted to create something more personal, more exclusive and more extraordinary. A place where time would never dictate quality, where every vehicle would receive my uncompromising attention, and where perfection would never be sacrificed for volume.

And so, Alpine Reserve was born.

Inspired by my Swiss heritage, built upon more than two decades of experience, and guided by a lifelong obsession with precision, Alpine Reserve represents the culmination of everything I believe automotive detailing should be.